People Are Searching Everywhere - Is Your Brand Easy to Find?

Once upon a time, if someone wanted to find your business, they’d hop on Google, type in a few words, and job done. But fast forward to 2025, and search isn’t just happening on search engines anymore - it’s happening everywhere.

Welcome to the world of Search Everywhere Optimisation.

What’s it all about then?

Search Everywhere Optimisation is basically the next big thing after SEO. People are now using all sorts of platforms to find what they need - and if your brand isn’t showing up in those places, you could be missing a trick.

It’s not just Google anymore. People are searching on:

• TikTok and Instagram for product tips, recommendations and inspo

• Amazon for reviews and comparisons

• YouTube for how-to videos

• ChatGPT and other AI tools for quick answers and ideas

• Even places like Reddit and Pinterest when they want real advice or creative inspiration

  
  

So if you’re only thinking about search rankings on Google, you’re not seeing the full picture.

Why it’s worth paying attention to

Younger audiences (and plenty of older ones too) are starting their searches on social platforms. That means if you’re not visible on those apps, they might never even know you exist - no matter how good your website is.

It’s not just about turning up – it’s about turning up in the right way. That could mean short, snappy videos for TikTok, swipeable visuals for Instagram, or bite-sized info that AI tools can pick up and use.

So, what can you do?

Here’s how to make sure your brand isn’t left behind:

1. Figure out where your audience actually spends their online time

Use your analytics, ask your audience, check your referral traffic - find out where people are really searching for businesses like yours.

2. Reuse your Content - don’t reinvent the wheel

Got a blog post? Great - now turn it into an Instagram post, a YouTube Short, a TikTok video, and maybe even a ChatGPT-friendly Q&A. One idea can go a long way if you adapt it for the platform.

3. Make your content AI-friendly

AI tools love clear, helpful, well-structured content. If your blog answers common questions in plain English, there’s a good chance it’ll be picked up by AI assistants.

4. Optimise for each platform

Every app has its own quirks - use trending sounds and hashtags on TikTok, eye-catching thumbnails on YouTube, and keep it visual and mobile-friendly on Pinterest or Instagram.

5. Think like a real person, not a marketer

What would you type in if you were looking for your product or service? Probably not “bespoke solution to elevate B2B performance synergy.” Keep it natural.

The bottom line

Search has gone multi-platform, and the brands doing well are the ones turning up in all the right places, in the right ways. It’s no longer about just being on page one of Google - it’s about being everywhere your audience is looking.

So, if someone searched for what you do on TikTok, Instagram or even on ChatGPT… would they find you?

If not, now’s a great time to fix that!