As the year draws to a close, marketing advice starts to get louder. Everyone has a prediction. Everyone has a list. Everyone is convinced that next year will require a complete rethink.
The end of the year is when most businesses rush into planning mode. New goals. New content ideas. New strategies.
But here’s the uncomfortable truth: Planning for next year won’t fix what didn’t work this year.
Everyone loves a big marketing push. The new campaign, the exciting launch, the late-night “this is it” idea. But here’s the truth: it’s not the big bursts that build your business, it’s what you do consistently when no one’s clapping yet.
