How to build a simple marketing plan you’ll actually stick to

Most marketing plans fail for one reason: they’re too complicated. Too many moving parts, too many platforms, too many “shoulds.”

It’s no wonder people fall off after a few weeks. Your marketing shouldn’t feel like a second job, it should feel manageable, focused, and repeatable.

Here’s how to build a simple marketing plan you’ll actually keep up with.

Start with one clear goal

Not five. Not twelve. One.

Most businesses try to grow followers, increase sales, launch new services, fix their website, start a podcast and take over TikTok… all at the same time.

And then wonder why nothing sticks.

Choose one main priority for the next 90 days, for example:

• Generate more enquiries

• Grow email list

• Build brand visibility

• Improve website conversions

  
  

One focus = better results.

Know who you’re talking to

If your messaging keeps changing, it’s usually because you’re not sure who you’re talking to.

A simple fix: Think of the one type of person you want to attract right now.

Not “everyone.”

Not “small business owners.”

Make it specific enough that your content feels like it’s speaking directly to them. Direct messaging attracts direct results.

Choose 2–3 platforms (not 10)

The more platforms you try to juggle, the faster you burn out.

Pick one core platform for content (Instagram or LinkedIn),

Pick one support channel (email, website blog, or Pinterest).

That’s it. Master those. Be consistent on those.The rest is optional - not essential.

Create a simple weekly rhythm

Forget complicated calendars. You only need a structure you can repeat without dread.

For example:

• Monday: Reel

• Wednesday: Carousel

• Friday: Quote card

• Monthly: One blog post

  
  

Simple. Predictable. Doable.The best plan is the one you actually execute.

Make each piece of content have a job

Most posts flop because they’re made just to “get something out.”

Every post should have a purpose:

• Attract new people

• Educate them

• Build trust

• Move them closer to working with you

• 
  

When you know the job of each post, your content stops feeling random - and starts feeling strategic.

The takeaway

Your marketing doesn’t need to be perfect. It doesn’t need to be everywhere. It just needs to be simple enough to stick to and strong enough to matter.

Consistency grows from clarity. And clarity grows from a plan you won’t abandon two weeks in.

Build small. Build steady. Build smart.