3 marketing moves worth making this January
- Rebecca Berry
- Jan 8
- 2 min read
Start your 2026 strong with simple, strategic action.
January has a habit of making people feel like they need to overhaul everything at once. New strategies. New platforms. New plans.
In reality, the strongest marketing momentum usually comes from a few focused moves, done well.
If you only do three things this January, make them these.
1. Review your content (properly)
Before you plan anything new, look back.
Not just at what you posted, but at:
What actually performed
What brought enquiries, replies, or saves
What felt easy versus what drained you
Cut anything that took a lot of effort for very little return. That might be a format, a platform, or even a topic.
Then double down on what worked. Marketing isn’t about doing more. It’s about doing more of the right things.
2. Refresh your homepage
Your homepage does a lot of heavy lifting, and it’s often the most neglected page on a site.
This January, check:
Does the opening copy still reflect what you actually do?
Is it clear who you help and how?
Are your links working?
Does it read well on mobile?
You don’t need a redesign. A few copy tweaks and a quick tidy-up can make a big difference to how confident and credible your business feels.
3. Build something repeatable
One of the biggest causes of marketing burnout is decision fatigue.
What should I post?What should I say?Where should this link go?
Pick one repeatable thing to build:
A simple content format you reuse each week
A basic email funnel
A lead magnet or template you can send instead of rewriting emails every time
Repeatability creates consistency, and consistency is where results usually come from.
Bonus: Audit the experience
This one gets overlooked, but it’s powerful.
Sign up to your own mailing list. Click around your own site. Read your own emails like a first-time visitor.
Is it clear? Calm? Confident? Or a bit clunky and confusing?
You’ll often spot quick fixes that improve trust straight away.
Start small. Keep going.
You don’t need a perfect plan to start the year well. You just need one improvement that makes everything else a little easier.
Pick one thing from this list and do it properly this week.Momentum beats motivation every time.
